Codice
9788823842649
Reparto
Autore
Editore
Tipologia
Libri
Data pubblicazione
22 giu 2010
Pagine
200

CHALLENGES FOR THE ITALIAN BOATING INDUSTRY

22,00 €
Condividilo on-line

Unlike any other Italian manufacturing sector, Italy’s recreational boating industry has recorded skyrocketing growth rates for years, ultimately achieving a world leadership position in the construction of motor yachts. But now the global crisis has imposed profound structural changes and significant evolutionary dynamics on the industry’s competitive environment. The book aims to answer some of the industry’s most hotly-debated issues, including: - What are the key features that led to this success? - What business models characterize Italian shipyards? - Which elements distinguish the Italian industry from its foreign competitors? Which future challenges must the industry overcome in order to maintain its leadership position?

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