CHALLENGES FOR THE ITALIAN BOATING INDUSTRY
Unlike any other Italian manufacturing sector, Italy’s recreational boating industry has recorded skyrocketing growth rates for years, ultimately achieving a world leadership position in the construction of motor yachts. But now the global crisis has imposed profound structural changes and significant evolutionary dynamics on the industry’s competitive environment. The book aims to answer some of the industry’s most hotly-debated issues, including: - What are the key features that led to this success? - What business models characterize Italian shipyards? - Which elements distinguish the Italian industry from its foreign competitors? Which future challenges must the industry overcome in order to maintain its leadership position?