Codice
9788823851054
Reparto
Editore
Tipologia
Libri
Data pubblicazione
22 giu 2010
Pagine
403

TIME TO CHANGE Contemporary Challenges for Haute Horlogerie

Prezzo di listino 39,00 €
Prezzo a te riservato 37,05 €
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An insight into fine watchmaking that combines scientific rigor with industry expertise. Time to change is the first book to explore in depth the world of fine watchmaking from a 360° perspective. The book will help you to gain a comprehensive understanding of the unique rules to succeed in the market and the different values and cultures of fine watchmaking around the globe. Comprehensive and authoritative, it investigates every aspect of fine watchmaking, a core business of hard luxury, including: o Fine watch as a symbol with multiple meanings; o Designing and implementing fine watchmaking strategies; o Nurturing your company's profit engine; o Learning from emerging, growing and mature markets; o Facing upcoming challenges for local marketers and retailers; o Fine watchmaking in the post-crisis landscape; o Looking ahead to future challenges

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