Codice
9788899902254
Reparto
Autore
Editore
Tipologia
Libri
Data pubblicazione
17 nov 2017
Collana

VISUAL MERCHANDISING

Sottotitolo
IN-STORE COMMUNICATION TO ENHANCE CUSTOMER VALUE
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Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has to offer value through proactive interaction with its customers. If value in the store visit lies in living an experience, regardless of making a purchase, Visual Merchandising lays the groundwork for that experience. This book is for people who deal with communication – for the store and in the store – distributors, agencies, and university students in Master’s programs, along with all those interested in Marketing, Communication, or Retailing.

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